We’re funding 1 Million free therapy sessions in memory of Archie
Together, we can make a difference in the lives of families affected by baby loss by providing compassionate support and raising awareness.
Archie's Story
In 2024 George & Emily Oliver lost their son, Archie Oliver, to Sudden Infant Death Syndrome (SIDS) where they experienced firsthand the fragmented nature of support services.
There was no central space to connect with others who had been through it, no easy access to therapeutic care, and limited awareness or understanding of the charities already working in this space.
Baby Loss Club is here to change that.
What we are building
We want to ensure that anyone affected by baby loss doesn’t feel alone, invisible, or unsupported. Whether that’s a parent, parent-to-be, grandparent, sibling, friend, colleague, or someone simply trying to understand – we exist to help and support everyone impacted by baby loss.
Funded therapeutic services
Our mission is to fund access to therapeutic services, as well as co-create expert-led content and ease access to trusted professional organisations.
Easing access to therapists
Building a collective of experts to make the journey finding a therapist less daunting when you’re going through the unimaginable.
Safe & supportive community
We want to create a safe and inclusive online community where people can connect with others who understand, and can offer support.
How we are funded
Alongside the Baby Loss Club, we created the Bundle Club. Designed to bring a little joy to people’s everyday lives while also giving back to those going through the unimaginable. Born from loss. Built to spread joy — one bundle at a time.
Fundraising
Currently Josh Patterson is raising money for Baby Loss Awareness through his next challenge, Sky’s The Limit.
On 16th September, Josh will take to the start line in Bolivia, staring up at Cerro Uturunco - a mountain that spans over 6000m+ to face his next official world record attempt.
Corporate partnerships
Working with clinicians and therapeutic services to support employees and employers when they are coming back to work after experiencing baby loss.
We are building a space to help those affected transition back into work.
Donations
We are early in our journey currently and will be launching donations in the new year.
Trustees
Help us with our mission
Whether you have experienced baby loss, a therapist who wants to help, or a company who wants to understand what we are up to. Please get in touch or follow us for updates on our journey.
Launching early 2026.